UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
FORM 8-K
CURRENT REPORT
Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934
Date of Report (Date of earliest event reported): May 6, 2019
FRESHPET, INC.
(Exact name of Registrant as Specified in Its Charter)
Delaware |
001-36729 |
20-1884894 |
(State or Other Jurisdiction of Incorporation) |
(Commission File Number) |
(IRS Employer Identification No.) |
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400 Plaza Drive, 1st Floor Secaucus, NJ |
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07094 |
(Address of Principal Executive Offices) |
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(Zip Code) |
Registrant’s Telephone Number, Including Area Code: (201) 520-4000
Not Applicable
(Former Name or Former Address, if Changed Since Last Report)
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instructions A.2. below):
☐ |
Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425) |
☐ |
Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12) |
☐ |
Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b)) |
☐ |
Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c)) |
Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§ 230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§ 240.12b-2 of this chapter).
Emerging growth company ☐
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐
Securities registered pursuant to Section 12(b) of the Act:
Title of each class |
Trading Symbol(s) |
Name of each exchange on which registered |
Common Stock |
FRPT |
NASDAQ Global Market |
Item 2.02. Results of Operations and Financial Condition.
On May 6, 2019, Freshpet, Inc. (“Freshpet”) issued a press release disclosing its financial results for the quarter ended March 31, 2019. The full text of the press release is attached hereto as Exhibit 99.1 and is incorporated herein by reference.
As previously announced, Freshpet will hold a conference call at 4:30 p.m., Eastern Time, on Monday, May 6, 2019 to discuss its financial results for the quarter ended March 31, 2019.
Freshpet references non-GAAP financial information in the press release and makes similar references in the transcript to the conference call. A reconciliation of these non-GAAP financial measures to the nearest comparable GAAP financial measures is contained in the attached Exhibit 99.1 press release.
Item 7.01. Regulation FD Disclosure.
On May 6, 2019, Freshpet published to the investor relations section of its website a presentation which will be used by Freshpet’s management team in meetings with analysts and stockholders. A copy of the presentation is attached hereto as Exhibit 99.2 and is incorporated herein by reference.
The information furnished with Item 2.02 and this Item 7.01, including Exhibits 99.1 and 99.2, shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (“the Exchange Act”) or incorporated by reference into any other filing under the Securities Act of 1933, as amended, or the Exchange Act, except as expressly set forth by specific reference in such a filing.
Freshpet uses the “Investors” section of its website (investors.freshpet.com) as a means of disclosing material non‑public information and for complying with its disclosure obligations under Regulation FD.
Item 9.01. Financial Statements and Exhibits.
(d) Exhibits
Exhibit Number |
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Description |
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99.1 |
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Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
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FRESHPET, INC. |
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Date: May 6, 2019 |
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By: |
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/s/ Richard Kassar |
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Name: Richard Kassar |
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Title: Chief Financial Officer |
Exhibit 99.1
Freshpet, Inc. Reports First Quarter 2019 Financial Results
Reiterates Full Year 2019 Guidance
SECAUCUS, N.J. – May 6, 2019 – Freshpet, Inc. (“Freshpet” or the “Company”) (NASDAQ: FRPT) today reported financial results for its first quarter ended March 31, 2019.
First Quarter 2019 Financial Highlights Compared to Prior Year Period
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Net sales of $54.8 million, an increase of 26.9% |
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• |
Net loss of $3.4 million compared to net loss of $3.5 million |
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Adjusted EBITDA of $2.8 million compared to $1.8 million, an increase of 54.0%1 |
“We are off to a fast start in 2019. The momentum behind our Feed the Growth strategy continues to grow, driving strong top line results, increased retail availability and significant cost leverage,” said Billy Cyr, Freshpet’s Chief Executive Officer. “We believe these results position us well to meet both our annual and longer-term growth goals and fulfill our mission of changing the way people feed their pets.”
First Quarter 2019
First quarter of 2019 net sales increased 26.9% to $54.8 million compared to $43.2 million for the first quarter of 2018. Growth in net sales for the first quarter of 2019 was driven by velocity, innovation, and distribution gains.
Gross profit was $25.9 million, or 47.3% as a percentage of net sales, for the first quarter of 2019, compared to $20.1 million, or 46.6% as a percentage of net sales, in the same period last year. The increase in gross profit was primarily driven by higher net sales. For the first quarter of 2019, Adjusted Gross Profit was $27.6 million, or 50.4% as a percentage of net sales, compared to $21.7 million, or 50.2% as a percentage of net sales, in the prior year period. The increase in Adjusted Gross Profit as a percentage of net sales was primarily due to increased sales price, a shift in sales mix to higher margin items and increased production efficiencies, partially offset by higher ingredient and inbound freight costs and unabsorbed labor costs as the Company converts to a planned, seven-day manufacturing operation. Adjusted Gross Profit is a Non-GAAP financial measure defined under “Non-GAAP Measures,” and is reconciled to gross profit in the financial tables that accompany this release.
Selling, general and administrative expenses (“SG&A”) were $29.2 million for the first quarter of 2019 compared to $23.5 million in the prior year period. The first quarter of 2019 included a planned increase in media spend of $3.2 million compared to the prior year period, or an additional 2.4% as a percentage of net sales. As a percentage of net sales, SG&A decreased to 53.4% for the first quarter of 2019 compared to 54.5% in the first quarter of 2018. Adjusted SG&A for the first quarter of 2019 was $24.9 million, or 45.4% as a percentage of net sales, compared to $19.9 million, or 46.0% as a percentage of net sales, in the prior year period. The decrease in Adjusted SG&A as a percentage of net sales was primarily a result of increased expense leverage on higher net sales, partially offset by a planned increase in media spend. Adjusted SG&A is a Non-GAAP financial measure defined under “Non-GAAP Measures,” and is reconciled to SG&A in the financial tables that accompany this release.
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1 |
Adjusted EBITDA, as well as certain other measures in this release, is a non-GAAP financial measure. See “Non-GAAP Measures” for how we define these measures and the financial tables that accompany this release for reconciliations of these measures to the closest comparable GAAP measures. |
Net loss was $3.4 million for the first quarter of 2019 compared to net loss of $3.5 million for the prior year period. The improvement in net loss was primarily a result of increased gross profit and increased leverage on SG&A, partially offset by a planned increase in media spend.
Adjusted EBITDA was $2.8 million, or 5.1% as a percentage of net sales, for the first quarter of 2019, compared to $1.8 million, or 4.2% as a percentage of net sales, in the first quarter of 2018. The increase in adjusted EBITDA was a result of increased Adjusted Gross Profit and increased leverage of Adjusted SG&A, partially offset by a planned increase in media spend. Adjusted EBITDA, Adjusted Gross Profit and Adjusted SG&A are Non-GAAP financial measures defined under “Non-GAAP Measures,” and are reconciled to the closest comparable GAAP measures in the financial tables that accompany this release.
Cash and Net Debt
As of March 31, 2019, the Company had cash and cash equivalents of $3.8 million. During the quarter the Company drew $10.0 million on its revolving credit facility in connection with the planned increased media investment, rebuilding inventory levels, payout of annual incentives related to prior year performance, and a $4.9 million investment related to the Kitchens 2.0 project. As part of the Company’s planned $100 million manufacturing expansion, the Company is in the final stages of negotiations to amend and expand its credit facility and expects to close on the amended facility during the second quarter of 2019.
Outlook
For full year 2019, the Company reiterated its guidance and continues to expect the following results compared to prior year:
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To exceed net sales of $240.0 million, an increase greater than 24% from 2018 |
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To exceed Adjusted EBITDA of $28.0 million, an increase greater than 38% from 2018 |
The Company is unable to provide guidance for net income or a reconciliation of forecasted Adjusted EBITDA to net income because certain items that are excluded from Adjusted EBITDA are inherently uncertain and cannot be predicted without unreasonable effort due to the unavailability of reliable estimates for certain items.
Conference Call and Webcast
The Company will host a conference call and webcast with the executive management team to discuss these results with additional comments and details today at 4:30 p.m. ET. The conference call webcast will be available live over the Internet through the “Investors” section of the Company’s website at www.freshpet.com. To participate on the live call listeners in North America may dial (877) 407-0792 and international listeners may dial (201) 689-8263.
A replay of the conference call will be archived on the Company’s website and telephonic playback will be available from 7:30 p.m. ET today through May 20, 2019. North American listeners may dial (844) 512-2921 and international listeners may dial (412) 317-6671. The passcode is 13689553.
2
Freshpet’s mission is to improve the lives of dogs and cats through the power of fresh, real food. Freshpet foods are blends of fresh meats, vegetables and fruits farmed locally and made at our Kitchens in Bethlehem, PA. We thoughtfully prepare our foods using natural ingredients, cooking them in small batches at lower temperatures to preserve the natural goodness of the ingredients. Freshpet foods and treats are kept refrigerated from the moment they are made until they arrive at Freshpet Fridges in your local market.
Our foods are available in select mass, grocery (including online), natural food, club, and pet specialty retailers across the United States, Canada and Europe. From the care, we take to source our ingredients and make our food, to the moment it reaches your home, our integrity, transparency and social responsibility are the way we like to run our business. To learn more, visit www.freshpet.com.
Connect with Freshpet:
https://www.facebook.com/Freshpet
https://twitter.com/Freshpet
http://instagram.com/Freshpet
http://pinterest.com/Freshpet
https://plus.google.com/+Freshpet
https://en.wikipedia.org/wiki/Freshpet
https://www.youtube.com/user/freshpet400
Forward Looking Statements
Certain statements in this release constitute “forward-looking” statements. These statements are based on management's current opinions, expectations, beliefs, plans, objectives, assumptions or projections regarding future events or future results. These forward-looking statements are only predictions, not historical fact, and involve certain risks and uncertainties, as well as assumptions. Actual results, levels of activity, performance, achievements and events could differ materially from those stated, anticipated or implied by such forward-looking statements. While Freshpet believes that its assumptions are reasonable, it is very difficult to predict the impact of known factors, and, of course, it is impossible to anticipate all factors that could affect actual results. There are many risks and uncertainties that could cause actual results to differ materially from forward-looking statements made herein including, most prominently, the risks discussed under the heading “Risk Factors” in the Company's latest annual report on Form 10-K filed with the Securities and Exchange Commission. Such forward-looking statements are made only as of the date of this release. Freshpet undertakes no obligation to publicly update or revise any forward-looking statement because of new information, future events or otherwise, except as otherwise required by law. If we do update one or more forward-looking statements, no inference should be made that we will make additional updates with respect to those or other forward-looking statements.
3
Freshpet uses the following non-GAAP financial measures in its financial communications. These non-GAAP financial measures should be considered as supplements to the GAAP reported measures, should not be considered replacements for, or superior to, the GAAP measures and may not be comparable to similarly named measures used by other companies.
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Adjusted Gross Profit |
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Adjusted Gross Profit as a % of net sales (Adjusted Gross Margin) |
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Adjusted SG&A |
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Adjusted SG&A as a % of net sales |
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EBITDA |
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Adjusted EBITDA |
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Adjusted EBITDA as a % of net sales |
Adjusted Gross Profit: Freshpet defines Adjusted Gross Profit as gross profit before non-cash depreciation expenses and non-cash share-based compensation.
Adjusted SG&A Expenses: Freshpet defines Adjusted SG&A as SG&A expenses before depreciation and amortization expense, non-cash share-based compensation, launch expense, fees related to secondary offering, and litigation expense.
EBITDA and Adjusted EBITDA: EBITDA represents net loss plus interest expense, income tax expense and depreciation and amortization expense, and Adjusted EBITDA represents EBITDA plus loss on disposal of equipment, non-cash share-based compensation, launch expenses, fees related to a secondary offering, and litigation expense.
Management believes that the non-GAAP financial measures are meaningful to investors because they provide a view of the Company with respect to ongoing operating results. The non-GAAP financial measures are shown as supplemental disclosures in this release because they are widely used by the investment community for analysis and comparative evaluation. They also provide additional metrics to evaluate the Company’s operations and, when considered with both the Company’s GAAP results and the reconciliation to the most comparable GAAP measures, provide a more complete understanding of the Company’s business than could be obtained absent this disclosure. The non-GAAP measures are not and should not be considered an alternative to the most comparable GAAP measures or any other figure calculated in accordance with GAAP, or as an indicator of operating performance. The Company’s calculation of the non-GAAP financial measures may differ from methods used by other companies. Management believes that the non-GAAP measures are important to an understanding of the Company's overall operating results in the periods presented. The non-GAAP financial measures are not recognized in accordance with GAAP and should not be viewed as an alternative to GAAP measures of performance.
CONTACT
ICR
Katie Turner
646-277-1228
katie.turner@icrinc.com
4
FRESHPET, INC. AND SUBSIDIARIES
CONSOLIDATED BALANCE SHEETS
(Unaudited)
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March 31, 2019 |
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December 31, 2018 |
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ASSETS |
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CURRENT ASSETS: |
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Cash and cash equivalents |
$ |
3,761,283 |
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$ |
7,554,388 |
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Accounts receivable, net of allowance for doubtful accounts |
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15,558,276 |
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12,326,703 |
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Inventories, net |
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11,109,216 |
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9,317,232 |
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Prepaid expenses |
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2,400,310 |
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1,078,232 |
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Other current assets |
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289,321 |
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681,550 |
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Total Current Assets |
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33,118,406 |
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30,958,105 |
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Property, plant and equipment, net |
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109,559,987 |
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102,094,248 |
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Deposits on equipment |
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5,458,953 |
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4,730,176 |
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Operating lease right of use assets |
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9,366,228 |
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— |
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Other assets |
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2,234,495 |
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2,182,329 |
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Total Assets |
$ |
159,738,069 |
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$ |
139,964,858 |
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LIABILITIES AND STOCKHOLDERS' EQUITY |
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CURRENT LIABILITIES: |
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Accounts payable |
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11,334,998 |
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9,166,412 |
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Accrued expenses |
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8,217,565 |
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9,050,551 |
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Current operating lease liabilities |
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986,072 |
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— |
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Borrowings under Credit Facilities |
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10,000,000 |
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— |
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Total Current Liabilities |
$ |
30,538,635 |
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$ |
18,216,963 |
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Long term operating lease liabilities |
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8,677,892 |
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— |
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Other liabilities |
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— |
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273,420 |
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Total Liabilities |
$ |
39,216,527 |
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$ |
18,490,383 |
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STOCKHOLDERS' EQUITY: |
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Common stock |
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35,883 |
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35,556 |
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Additional paid-in capital |
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325,457,130 |
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323,079,437 |
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Accumulated deficit |
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(204,774,682 |
) |
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(201,352,682 |
) |
Accumulated other comprehensive income |
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59,437 |
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(31,610 |
) |
Treasury stock, at cost |
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(256,226 |
) |
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(256,226 |
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Total Stockholders' Equity |
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120,521,542 |
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121,474,475 |
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Total Liabilities and Stockholders' Equity |
$ |
159,738,069 |
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$ |
139,964,858 |
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5
FRESHPET, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE LOSS
(Unaudited)
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For the Three Months Ended |
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March 31, |
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2019 |
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2018 |
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NET SALES |
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$ |
54,792,202 |
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$ |
43,169,601 |
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COST OF GOODS SOLD |
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28,877,221 |
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23,041,583 |
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GROSS PROFIT |
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25,914,981 |
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20,128,018 |
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SELLING, GENERAL, AND ADMINISTRATIVE EXPENSES |
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29,232,250 |
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23,537,944 |
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LOSS FROM OPERATIONS |
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(3,317,269 |
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(3,409,926 |
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OTHER INCOME/(EXPENSES): |
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Other Income/(Expenses), net |
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17,295 |
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(22,977 |
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Interest Expense |
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(102,776 |
) |
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(69,002 |
) |
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(85,481 |
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(91,979 |
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LOSS BEFORE INCOME TAXES |
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(3,402,750 |
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(3,501,905 |
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INCOME TAX EXPENSE |
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19,250 |
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19,032 |
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LOSS ATTRIBUTABLE TO COMMON STOCKHOLDERS |
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$ |
(3,422,000 |
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$ |
(3,520,937 |
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OTHER COMPREHENSIVE INCOME (LOSS): |
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Change in foreign currency translation |
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$ |
91,047 |
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199,554 |
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TOTAL OTHER COMPREHENSIVE INCOME |
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91,047 |
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199,554 |
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TOTAL COMPREHENSIVE LOSS |
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$ |
(3,330,953 |
) |
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$ |
(3,321,383 |
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NET LOSS PER SHARE ATTRIBUTABLE TO COMMON STOCKHOLDERS |
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-BASIC |
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$ |
(0.10 |
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$ |
(0.10 |
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-DILUTED |
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$ |
(0.10 |
) |
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$ |
(0.10 |
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WEIGHTED AVERAGE SHARES OF COMMON STOCK OUTSTANDING USED IN COMPUTING NET LOSS PER SHARE ATTRIBUTABLE TO COMMON STOCKHOLDERS |
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-BASIC |
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35,668,323 |
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35,137,502 |
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-DILUTED |
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35,668,323 |
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35,137,502 |
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6
FRESHPET, INC. AND SUBSIDIARIES
CONDENSED CONSOLIDATED STATEMENT OF CASH FLOWS
(Unaudited)
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For the Three Months Ended |
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March 31, |
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2019 |
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2018 |
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CASH FLOWS FROM OPERATING ACTIVITIES: |
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Net loss |
$ |
(3,422,000 |
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$ |
(3,520,937 |
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Adjustments to reconcile net loss to net cash flows provided by operating activities: |
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Provision for loss/(gains) on accounts receivable |
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28,778 |
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5,232 |
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Loss on disposal of equipment |
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8,028 |
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27,879 |
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Share-based compensation |
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1,200,336 |
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1,092,260 |
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Inventory obsolescence |
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10,238 |
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52,723 |
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Depreciation and amortization |
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3,720,091 |
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3,334,348 |
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Amortization of deferred financing costs and loan discount |
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28,775 |
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28,775 |
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Changes in operating assets and liabilities |
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Accounts receivable |
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(5,010,252 |
) |
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|
617,072 |
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Inventories |
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(1,802,222 |
) |
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|
190,775 |
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Prepaid expenses, other non-trade receivables and other current assets |
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(929,849 |
) |
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284,943 |
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Operating lease right of use |
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241,785 |
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— |
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Other assets |
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(36,010 |
) |
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281,914 |
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Accounts payable |
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2,555,681 |
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(829,072 |
) |
Accrued expenses |
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(832,986 |
) |
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(1,784,887 |
) |
Other lease liabilities |
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(217,469 |
) |
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(7,104 |
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Net cash flows used in operating activities |
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(4,457,076 |
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(226,079 |
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CASH FLOWS FROM INVESTING ACTIVITIES: |
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Acquisitions of property, plant and equipment, software and deposits on equipment |
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(10,453,923 |
) |
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(4,972,701 |
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Net cash flows used in investing activities |
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(10,453,923 |
) |
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(4,972,701 |
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CASH FLOWS FROM FINANCING ACTIVITIES: |
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Proceeds from exercise of options to purchase common stock |
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1,791,668 |
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53,862 |
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Tax withholdings related to net shares settlements of restricted stock units |
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(673,774 |
) |
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— |
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Proceeds from borrowings under Credit Facilities |
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10,000,000 |
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|
6,000,000 |
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Net cash flows provided by financing activities |
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11,117,894 |
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|
6,053,862 |
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NET CHANGE IN CASH AND CASH EQUIVALENTS |
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(3,793,105 |
) |
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|
855,082 |
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CASH AND CASH EQUIVALENTS, BEGINNING OF YEAR |
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7,554,388 |
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|
|
2,184,259 |
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CASH AND CASH EQUIVALENTS, END OF PERIOD |
$ |
3,761,283 |
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|
$ |
3,039,341 |
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FRESHPET, INC. AND SUBSIDIARIES
7
RECONCILIATION BETWEEN GROSS PROFIT AND ADJUSTED GROSS PROFIT
(Unaudited)
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Three Months Ended |
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March 31, |
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2019 |
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2018 |
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(Dollars in thousands) |
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Gross Profit |
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$ |
25,915 |
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|
$ |
20,128 |
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Depreciation expense (a) |
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|
1,566 |
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|
1,491 |
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Non-cash share-based compensation (b) |
|
|
148 |
|
|
|
64 |
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Adjusted Gross Profit |
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$ |
27,629 |
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$ |
21,683 |
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Adjusted Gross Profit as a % of Net Sales |
|
|
50.4 |
% |
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50.2 |
% |
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(a) |
Represents depreciation and amortization expense included in cost of goods sold. |
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(b) |
Represents non-cash share-based compensation expense included in cost of goods sold. |
FRESHPET, INC. AND SUBSIDIARIES
8
RECONCILIATION BETWEEN SG&A EXPENSES AND ADJUSTED SG&A EXPENSES
(Unaudited)
|
|
Three Months Ended |
|
|||||
|
|
March 31, |
|
|||||
|
|
2019 |
|
|
2018 |
|
||
|
|
(Dollars in thousands) |
|
|||||
SG&A expenses |
|
$ |
29,232 |
|
|
$ |
23,538 |
|
Depreciation and amortization expense (a) |
|
|
2,154 |
|
|
|
1,843 |
|
Non-cash share-based compensation (b) |
|
|
1,052 |
|
|
|
1,028 |
|
Launch expense (c) |
|
|
1,123 |
|
|
|
653 |
|
Shelf registration expenses (d) |
|
|
34 |
|
|
|
— |
|
Litigation expense (e) |
|
|
— |
|
|
|
135 |
|
Adjusted SG&A Expenses |
|
$ |
24,869 |
|
|
$ |
19,879 |
|
Adjusted SG&A Expenses as a % of Net Sales |
|
|
45.4 |
% |
|
|
46.0 |
% |
|
(a) |
Represents non-cash depreciation expense included in SG&A. |
|
(b) |
Represents non-cash share-based compensation expense included in SG&A. |
|
(c) |
Represents new store marketing allowance of $1,000 for each store added to our distribution network, as well as the non-capitalized freight costs associated with Freshpet Fridge replacements. The expense enhances the overall marketing spend to support our growing distribution network. |
|
(d) |
Represents fees associated with a secondary public offering of our common stock. |
|
(e) |
Represents fees associated with two securities lawsuits. |
FRESHPET, INC. AND SUBSIDIARIES
9
RECONCILIATION BETWEEN NET LOSS AND ADJUSTED EBITDA
(Unaudited)
|
|
Three Months Ended |
|
|||||
|
|
March 31, |
|
|||||
|
|
2019 |
|
|
2018 |
|
||
|
|
(Dollars in thousands) |
|
|||||
Net Loss |
|
$ |
(3,422 |
) |
|
$ |
(3,521 |
) |
Depreciation and amortization |
|
|
3,720 |
|
|
|
3,334 |
|
Interest expense |
|
|
103 |
|
|
|
69 |
|
Income tax expense |
|
|
19 |
|
|
|
19 |
|
EBITDA |
|
$ |
420 |
|
|
$ |
(99 |
) |
Loss on disposal of equipment |
|
|
8 |
|
|
|
28 |
|
Non-cash share-based compensation |
|
|
1,200 |
|
|
|
1,092 |
|
Launch expense (b) |
|
|
1,123 |
|
|
|
653 |
|
Secondary offering expenses (b) |
|
|
34 |
|
|
|
— |
|
Litigation expense (c) |
|
|
— |
|
|
|
135 |
|
Adjusted EBITDA |
|
$ |
2,785 |
|
|
$ |
1,809 |
|
Adjusted EBITDA as a % of Net Sales |
|
|
5.1 |
% |
|
|
4.2 |
% |
|
(a) |
Represents new store marketing allowance of $1,000 for each store added to our distribution network, as well as the non-capitalized freight costs associated with Freshpet Fridge replacements. The expense enhances the overall marketing spend to support our growing distribution network. |
|
(b) |
Represents fees associated with a secondary public offering of our common stock. |
|
(c) |
Represents fees associated with two securities lawsuits. |
2019 Q1 Results Exhibit 99.2
Safe Harbor Forward Looking Statements This presentation contains “forward-looking” statements that involve risks, uncertainties and assumptions. If the risks or uncertainties ever materialize or the assumptions prove incorrect, the Company’s results may differ materially from those expressed or implied by such forward-looking statements. All statements other than statements of historical fact could be deemed forward-looking, including, but not limited to, the Company’s intentions, beliefs or current expectations concerning, among other things, the Company’s results of operations, financial condition, liquidity, prospects, growth, strategies and the industry in which we operate and any statements of assumptions underlying any of the foregoing. These statements are based on estimates and information available to us at the time of this presentation and are not guarantees of future performance. These forward-looking statements are based on certain assumptions and are subject to risks and uncertainties, including those described in the “Risk Factors” section and elsewhere in the preliminary prospectus for this offering. You should read the prospectus, including the Risk Factors set forth therein and the documents that the Company has filed as exhibits to the registration statement, of which the prospectus is a part, completely and with the understanding that if any such risks or uncertainties materialize or if any of the relevant assumptions prove incorrect, the Company’s actual results could differ materially from the results expressed or implied by these forward-looking statements. Except as required by law we assume no obligation to update these forward-looking statements publicly, or to update the reasons why actual results could differ materially from those anticipated in the forward-looking statements, even if new information becomes available in the future. Non-GAAP Disclosure This presentation contains certain non-GAAP financial measures such as EBITDA and adjusted EBITDA among others. While the company believes these non-GAAP financial measures provide useful information for investors, the presentation of this information is not intended to be considered in isolation or as a substitute for the financial information presented in accordance with GAAP. Please refer to the Company’s earnings press releases for a reconciliation of non-GAAP financial measures to the most comparable measures prepared in accordance with GAAP.
WE FUNDAMENTALLY BELIEVE THAT FRESHPET HAS THE POTENTIAL TO CHANGE THE WAY PEOPLE FEED THEIR PETS . . . FOREVER
2019 Guidance: Begin capturing scale benefits of rapid growth Freshpet Financial Performance 2017 2018 2019 Guidance* Net Sales ($ millions) $152.4 $193.2 >$240 IYA (117) (127) (>124) Adj. EBITDA ($ millions) $17.6 $20.3 >$28 IYA (99) (115) (>138) *Excluding incremental investments in Canada/UK and technical capability/capacity building, Adjusted EBITDA would be up 50+% in 2019
Freshpet 2019 growth priorities 1. Expand the Freshpet consumer franchise Increase HH penetration Expand buying rate 2. Strengthen Freshpet’s retail presence Increase ACV and TDP’s Upgrade Fridges Install 2nd Fridges 3. Strengthen Gross Margin/Adjusted EBITDA Margin Pricing Product Innovation Efficiency gains and capacity utilization Build more efficient capacity (Kitchens 2.0 start-up in 2020) Deliver SG&A absorption gains 4. Continue Measured Development in Canada and UK Modest investment to establish consumer foundation 5. Build Capability to Support Accelerated Longer-Term Capacity Expansion Invest in technical talent to enable more rapid and reliable capacity expansion and maximize its productivity
2019 Q1 Results
Freshpet Q1 Financial Results Q1 2018 Q1 2019 Net Sales ($ millions) $43.2 $54.8 IYA (128) (127) Adj. EBITDA ($ millions) $1.8 $2.8 IYA (95) (154) Off to a strong start in 2019: Delivering growth and profitability
Price increases implemented Benefit of price increases realized Innovations launched Start-up 4th line on 24/3.5 Benefit of innovations realized Benefit of 24/3.5 staffing realized 51+% Adj. Gross Margin target On track to deliver adjusted gross margin improvement Freshpet Adjusted Gross Margin Progress Q4 2018 Q1 2019 Adj. Gross Margin 49.4% 50.4% Q1 Q2 Q3 Q4
Delivering significant leverage from scale in SG&A SG&A Leverage Q1 2018 Q1 2019 Y-o-Y Change Adj. SG&A % Excluding Media 30.1% 27.0% 3.1% Media % 16.0% 18.3% -2.4% Total Adj. SG&A % 46.0% 45.4% 0.7%
Accelerating consumption growth Nielsen measured $ consumption for 4 week periods ending 4/20/19
Freshpet Consumption Growth vs YA Q1 2018 Q1 2019 Mega-Channel +25.0% +27.8% XAOC +27.6% +30.4% Food +32.1% +36.5% Big Box Pet +15.6% +18.3% Nielsen measured $ consumption for 13 weeks ending 3/30/19 and 3/31/18 compared to the same period prior year Strong growth across all classes of trade
Driven by strong velocity gains Nielsen Mega-Channel for 4 week periods 4/23/16 through 4/20/19
Driving strongest distribution gains since Q1 2016 Freshpet Distribution Gains Q1 2018 Q1 2019 Store Count 18,277 20,053 IYA (107) (109) Upgraded Fridges (Cum.) 495 1,008 Increase - 513 2nd Fridges NA 341 % ACV 43.9% 47.4% IYA (107) (108) Total Dist. Points (IYA) (111) (111)
Strategy: Grow with winning players in fresh e-commerce Doubled e-commerce sales vs. YA to 2.2% of brand in Q1 2019 >80% of e-commerce sales utilize Freshpet Fridge Accelerating growth in fresh e-commerce Curbside Online Fresh Retail Home Delivery
10% growth in total Freshpet HH penetration vs. YA; 16% increase in buying rate Total Freshpet Buying Rate, Penetration and Repeat Rate Penetration 1.46 1.55 1.58 1.83 2.01 Repeat 65 66 68 69 70 Nielsen HH Panel Data for 52 Week Periods ending March; Buying Rate is internal calculation based on company sales data
18% growth in Core Dog HH penetration vs YA; 12% increase in buying rate Penetration 0.91 1.01 1.04 1.26 1.49 Repeat 67 68 70 70 71 Nielsen HH Panel Data for 52 Week Periods ending March; Buying Rate is internal calculation based on company sales data
Breaking ground on ~$100M Kitchens 2.0 soon
Delighting pet parents, pets, shareholders and employees . . .