William ("Billy") Cyr has served as the Chief Executive Officer of Freshpet and a member of our Board of Directors since September 2016. Mr. Cyr has more than 30 years of experience in key consumer packaged foods leadership roles at Sunny Delight Beverages Company and Procter & Gamble Company. Prior to Freshpet, he served for almost 12 years as President and Chief Executive Officer of Sunny Delight, a leading producer, distributor and marketer of juices, juice drinks and flavored waters in North America. While at Sunny Delight, Mr. Cyr managed and oversaw the Company's multi-national operations, building a team of over 600 employees with operations in eight countries and successfully engineered the Company's turnaround plan returning the Company to growth and profitability. Prior to this, Mr. Cyr served a nearly 20-year tenure at Procter & Gamble beginning in 1985, where he held numerous senior executive roles including Vice President and General Manager of the North American Juice Business and Global Nutritional Beverages. In this position, he led a team of more than 500 employees across five manufacturing facilities and two continents. He also led brand growth and marketing over the years for leading packaged foods brands including Crisco and Duncan Hines. Mr. Cyr served as a Board and Executive Committee Member of the Grocery Manufacturers Association, a position he held since 2002. Additionally, he has been a member of the Board of Directors of American Beverage Association since 2007 and on the Executive Committee since 2012.