Management

William Cyr, Chief Executive Officer

William ("Billy") Cyr has served as the Chief Executive Officer of Freshpet and a member of our Board of Directors since September 2016. Mr. Cyr has more than 30 years of experience in key consumer packaged foods leadership roles at Sunny Delight Beverages Company and Procter & Gamble Company. Prior to Freshpet, he served for almost 12 years as President and Chief Executive Officer of Sunny Delight, a leading producer, distributor and marketer of juices, juice drinks and flavored waters in North America. While at Sunny Delight, Mr. Cyr managed and oversaw the Company's multi-national operations, building a team of over 600 employees with operations in eight countries and successfully engineered the Company's turnaround plan returning the Company to growth and profitability. Prior to this, Mr. Cyr served a nearly 20-year tenure at Procter & Gamble beginning in 1985, where he held numerous senior executive roles including Vice President and General Manager of the North American Juice Business and Global Nutritional Beverages. In this position, he led a team of more than 500 employees across five manufacturing facilities and two continents. He also led brand growth and marketing over the years for leading packaged foods brands including Crisco and Duncan Hines. Mr. Cyr served as a Board and Executive Committee Member of the Grocery Manufacturers Association, a position he held since 2002. Additionally, he has been a member of the Board of Directors of American Beverage Association since 2007 and on the Executive Committee since 2012.

Richard Kassar, Chief Financial Officer

Richard Kassar has served as Chief Financial Officer since January 2011. He previously served as our Chief Executive Officer from July 2006 to January 2011 and as President from January 2011 to June 2014. Mr. Kassar has acted as our principal financial and accounting officer since 2006. Prior to joining Freshpet, he was Senior Vice President and Chief Financial Officer of The Meow Mix Company until its sale to Del Monte Foods in 2006. From 1999 to 2001, he served as Co-President and Chief Financial Officer of Global Household Brands. From 1986 to 1999, Mr. Kassar was employed by Chock Full O’ Nuts in various positions and most recently served as Senior Vice President, Chief Operating Officer and Corporate Controller. Mr. Kassar has been a director of World Fuel Services Corporation since 2002. Mr. Kassar has over 20 years’ experience in the consumer brands industry.

Scott Morris, President and Chief Operating Officer

Scott Morris is a co-founder of Freshpet and has served as our Chief Operating Officer since July 2015 and President since March 2016. Mr. Morris served as our Chief Marketing Officer from January 2014 to July 2015 and Senior Vice President of Sales and Marketing from 2010 to 2013. Mr. Morris is involved in all aspects of Company development and day-to-day operations. Prior to joining Freshpet, Mr. Morris was Vice President of Marketing at The Meow Mix Company from 2002 to 2006. Previously, Mr. Morris worked at Ralston Purina from 1990 to 2002, holding various leadership positions in Sales and Marketing, most recently Pet Food Group Director. Mr. Morris founded The Freshpet Foundation, a 501(c)(3) non-profit charitable organization. He has over 20 years’ experience in consumer packaged goods management, sales and marketing.

Stephen Weise, Executive Vice President of Manufacturing and Supply Chain

Stephen Weise joined the Company in July of 2015 as the EVP of Manufacturing and Supply Chain. Mr. Weise has over 25 years of experience in the manufacturing and distribution of consumer products. Prior to joining Freshpet, from June 2013 to July 2015 Mr. Weise was an Account Manager at TBM Consulting, a consulting firm that specialized in operational excellence and lean manufacturing. From 2003 to February 2013, Mr. Weise held the role of COO at the Arthur Wells Group, a 3PL specializing in consumer products and temperature controlled distribution. Prior to that, from 2002 to 2003, he served as the SVP of Operations for the B. Manischewitz Company, a specialty food manufacturer. From 2000 to 2002, he served as COO at the Eight in One Pet Products Company, from 1995-2000 as VP of Manufacturing at Chock Full O’ Nuts, and from 1986 to 1995 in various positions at Kraft Foods.

Thomas Farina, Senior Vice President of Sales

Thomas Farina has served as Senior Vice President of Sales since January 2013 and as our Eastern Region Vice President from 2006 to 2013. Before joining Freshpet, Mr. Farina worked as Eastern Region Vice President at The Meow Mix Company from 2001 to 2006. From 1989 to 1995, Mr. Farina held various positions with American Home Food Products and after its sale, he worked in various positions at International Home Foods from 1996 to 2000, including Regional Vice President. Mr. Farina has over 25 years’ experience in consumer packaged goods.

Michael Hieger, Senior Vice President of Manufacturing Operations

Michael Hieger has served as Senior Vice President of Manufacturing Operations since January 2014. Mr. Hieger was Vice President of Manufacturing Operations from 2007 to 2013. In addition to plant-wide day-to-day activities, he is involved in new product development and co-manufacturing operations. Prior to joining Freshpet, Mr. Hieger focused on dry pet food extrusion as the Engineering Manager with The Meow Mix Company from 2002 to 2006 and as the Pet Treats Manager with Ralston Purina from 1997 to 2002. Mr. Hieger has over 18 years’ experience in pet food manufacturing.

Stephen Macchiaverna, Senior Vice President, Controller and Secretary

Stephen Macchiaverna has served as Senior Vice President, Controller and Secretary since October 2006. Prior to joining Freshpet, Mr. Macchiaverna was the Controller for The Meow Mix Company from its inception in 2002 through its sale and transition to Del Monte Foods in 2006. From 1999 to 2001, he was the Vice President of Finance and Treasurer of Virgin Drinks USA, Inc. Mr. Macchiaverna began his consumer packaged goods career with First Brands Corporation, where he worked from 1986 to 1999, most recently as Divisional Controller for all domestic subsidiaries. He has over 25 years’ experience in consumer packaged goods financial management.

Cathal Walsh, Senior Vice President of Cooler Operations

Cathal Walsh is a co-founder of Freshpet and has served as Senior Vice President of Cooler Operations since January 2011 and previously served as our Chief Operating Officer from October 2006 to January 2011. Prior to joining Freshpet, Mr. Walsh was Zone Marketing Manager at Nestlé Worldwide from 2000 to 2005 and was Marketing Manager at Nestlé Pet Care from 1996 to 2000. Mr. Walsh has over 17 years’ experience in packaged goods marketing, sales and management, including in international food markets.

Lisa Barrette, Vice President of Business Development

Ms. Lisa Barrette has served as Vice President of Business Development since July 2015. Ms. Barrette has over 15 years of experience in business management and marketing. Prior to this position, she served as a Senior Director at Pinnacle Foods, Inc. where she successfully executed a turnaround plan for the Celeste business, including cost-saving quality improvements, and developed innovative branding initiatives which optimized marketing spend. Ms. Barrette has held senior marketing positions at Post Holdings, Inc. and Kraft Foods Group, Inc.

Christopher Taranto, Vice President of Procurement and Planning

Mr. Christopher Taranto has served as Vice President of Procurement and Planning since July 2015. Mr. Taranto previously served as the Director of Supply Chain Management at Freshpet where he successfully established functional and sustainable business processes and instituted complex organizational changes. Prior to Freshpet, he served as Director of Supplier Management, Global Operations, at Pfizer, Inc. Mr. Taranto has over 23 years of experience in procurement, planning, and supply chain management.

Kathryn Winstanley, Vice President of Marketing

Kathryn Winstanley has served as Vice President of Marketing since 2006. Prior to joining Freshpet, Ms. Winstanley was a Senior Brand Manager at The Meow Mix Company from 2004 to 2006 and was a Brand Manager at Snapple Beverage Group from 2001 to 2003. She has over 14 years’ experience in consumer packaged goods marketing and management.